We’re building a rich-life companion, coach, connector and neuroscience-informed success map in one.
Help us shape the journey: from market research, to founding methodology and financial partners, to investment.
We believe wealth is about more than money. It’s about building a life that feels rich to you.
Today’s financial tools are often fragmented, generic and built around products, not people. They tell us what to do with our money, but rarely help us understand what we truly want and value in the first place, and what may be holding us back from getting there.
Richie brings it all together. A personalised, holistic wealth-being system that connects the inner work with the outer world, helping people define, unblock and build a richer life on their own terms. Then connecting them to a personalised roadmap, coaching, daily Richuals and future opportunities. Richie will grow with you, as your version of wealth does too.
To help people build wealth, confidence and freedom around what matters most to them.
A world where everyone has the tools, support and opportunity to create a life that feels rich, on their own terms. And to up the Global GDP*.
*Gross domestic prosperity, peace, profit. In our opinion.
The product is deliberately still in development. The founding experience should be shaped by user testing, partner insight, careful AI design, privacy and data architecture, cultural insight and what people actually do with it.
Because rich means more than money, no single kind of partner can deliver it alone.
The right commercial relationships should be transparent, genuinely useful and properly credited, with consistent terms within each category so recommendations are never simply bought.
Potential founding / reference partners, not existing commitmentsPlease keep it light for now. Richie is in early development. Share your thoughts and feelings about a rich life, but please don’t include anything confidential or private: no bank details, account numbers, financial figures, health information, or anything about other people. Want to talk about something more personal? Get in touch directly and we’ll have a conversation.
We’re building Richie slowly, carefully and mindfully, with privacy and trust in mind from the very start. For this market research and expression of interest, we collect only your name, email and the answers you choose to share. We use them to shape what Richie becomes and to keep you posted. Your words are read by us and summarised anonymously; we’ll ask before quoting you. They’re stored securely with restricted access, and never sold or shared with partners or advertisers.
Ask to see, change or delete your answers anytime at kimberley@studiodawn.org. Richie isn’t a financial adviser or a therapist.